ABOUT

The birth of the idea

The concept began to take shape during the founder's first nights out at clubs in 2012-2013, becoming the subject of his early studies. It came to life in 2017 with the organisation of small informal outdoor parties gathering between 20 and 60 people at each edition. A friendly atmosphere, lively music, and beer pong games were on the agenda. After a few editions (Heroes of the Night, Heroes of the Lake, Heroes of the Beach), the Covid crisis put a halt to the initial project, but also sparked the desire to create something more official, leading to the establishment of the association in November 2021.

The plan to transform the association into a business faced significant delays due to the co-founder's return to studies. In the summer of 2024, the business is born and the project is officially launched at the start of the same year.

The influences

By attending festivals, whether in person (Electrobeach, Insane, Inox Park, Family Piknik, I Love Techno, We Are, Positiv, Delta, Summer...) or streaming (Tomorrowland, EDC, Ultra, Mysteryland, Defqon 1, Creamfields...) and frequenting the nightclubs of southern France, the idea takes shape around people in fancy dress and electronic music.

Next comes the impact of American films featuring wild parties, student fraternities, and nights of madness, thus contributing to the desired atmosphere at the events.

The rest is created from memories and various references, leading up to the discovery of Elrow, a major Spanish themed party organiser, which clearly indicated the way forward.